Growth Marketing
Growth Marketing with JJHF/Designs is a huge part of what we do.
Growth marketing is all about one thing: attracting more engaged customers. And while traditional marketing focuses on the top of the funnel, and account-based marketing focuses on key accounts, the growth marketing job description requires focusing on the entire funnel.
If you join JJHF/Designs you’ll get:
Grow customer acquisition, ROI and improve LTV/CAC for PPC ads, display ads, remarketing and any other paid media campaigns. Understand life time value principles and implement tactics that drives LTV up for paid media.
Monitor, optimise and report performance of campaigns on an ongoing basis.
Identify new partner, platform, and optimisation opportunities to drive campaign performance.
Manage 3rd party agency resources/relationships.
Develop test plans, measure performance, and make recommendations based on testing.
Work with design and localisation teams to support international campaigns.
Identify the highest impact testing opportunities, prioritise, execute, track results and communicate to growth, marketing and product teams.
Daily, weekly, and quarterly budget forecasting and reporting of results.
REQUIREMENTS OF JJHF/DESIGNS
Strong analytical skills, ability to compile, analyse and make decisions off large data-sets
Strong Excel skills
Proven expertise in media/advertising across digital channels (search, social, display, retargeting, etc.)
Experience with ad management interfaces and bidding tools (Google, Bing, Facebook/Instagram, Twitter, LinkedIn, Programmatic Ad Tech platforms)
Experience in performance marketing optimizations, experiments and execution
Proven track record in quantitative/problem solving environment
Experience in targeting international markets and non-English speaking audience
Highly self-motivated, able to work with both extremely creative and methodological people
Proven experience in collaborating across marketing, product, and technical functions
Excellent verbal and written communication skills