Local Business Growth Santa Fe
Hey there…trying to grow your local business in Santa Fe, NM?
Congratulations! You’ve thrown paint on the walls and opened your doors for business. Now it’s time for a huge line to form around the block.
Well, hopefully. The truth is that getting customers and clients for a local Santa Fe business is way harder than it seems. In order to grow, you’ve got to build local relationships, get the word out, and create a referral engine.
After all, there are seven other chic coffee shops and three other puppy trainers in Santa Fe. What’s going to make someone choose you?
You not only have to get people in the door, but you have to convince them to visit you again and again. There’s a lot to do!
Fear not. JJHF/Designs comes to the rescue with this complete guide to growing locally. Get ready to grow, grow, grow.
Welcoming Your Business to the Santa Fe Area
So you want to take your “hometown” business to the next level. The key to growing locally is building relationships. In order to do this, you need to become the “go-to-person” locals think to call. This guide will help you put your strategy for growth together.
Building relationships is essential to growing your business locally in Santa Fe – but it’s not the only thing. Marketing plays an important role as well. That doesn’t mean you should create a ton of social accounts and spend thousands of dollars on PPC. First, you need to decide which marketing channels will help your business grow. To do this, you have to consider location, customer market, product, and more.
A few ideas we review in this guide include:
Attending weekly or monthly events
Beating your competition’s content
Getting strong reviews from local guides
Committing to the community & Santa Fe’s Growth
Branching Out Online In Santa Fe Is Easy!
When you’re ready to take your business to the web, you have to think strategically. Creating an online presence isn’t as simple as setting up a website and creating social networking profiles. Your online presence needs to:
Be consistent on all channels
Communicate important information
Deliver the feeling of your business
Whether you hire JJHF/Designs or create your website yourself, your site must provide basic information about your business, social media links, and testimonials that prove your business works. To ensure that each of the qualities is met – and on a user-friendly platform – we do suggest hiring a web designer to build your website.
Once your website is up, you need to make it easy for potential customers to find you. That’s where PPC, SEO, SMM, and social media posts come in.
You Have an Online Presence… Now What Santa Fe?
Your website is up, your online presence created, and customers are coming! But no, you’re not done. The key to keeping your online presence successful is by managing it. To do this, you have to go where your customers go: review sites.
Sites like Yelp, TripAdvisor, Amazon, and even Foursquare are breeding grounds for reviews – both good and bad. Remember, it’s important to acknowledge both positive and negative reviews. Give thanks to customers who recommend your business, and try to interact with customers who’ve had poor experiences. Dealing with both can help you learn more and grow your business in the long run.
Your most loyal customers are essential to supporting your business financially and by word-of-mouth. So when you come across customers who have shown their loyalty, aim to please them! You can do this by providing loyalty programs or delivering top-notch customer service.
Get more insight and guidance from well-known names that were in the same position you’re in right now. See what they had to say on growing a local business.
